剛剛,戛納國際創意節官方發布聲明,考慮到嚴峻的疫情形勢,原本推遲至10月26日-30日舉辦的戛納國際創意節和創意獎,正式宣布取消!2020年不再舉辦戛納國際創意節,下一次舉辦的時間暫定于2021年6月21日-25日。
戛納國際創意節賽事官網
戛納國際創意節官方通過官網和Twitter @Cannes_Lions 等媒體渠道發布取消的消息,表示:“考慮到當前新冠疫情對世界范圍內廣告行業的持續影響,我們不得不做出這個艱難的決定,取消2020年的戛納國際創意節和創意獎。”
戛納獅官網宣布取消2020賽事
戛納獅官方推特@Cannes_Lions宣布取消2020賽事
以下是2020年戛納國際創意節取消賽事的官方聲明:
戛納國際創意節2020宣布取消
2020年將不再舉辦創意節和創意獎2020年4月3
戛納國際創意節今天宣布,原本計劃推遲至今年10月份舉辦的一年一度的創意節不再舉辦。下一次舉辦創意節的時間暫定于2021年21日-25日。
隨著新冠疫情的發展,全世界范圍內的消費者、創意人以及媒體行業受到持續影響,我們越來越明白,客戶的重點已經轉移到保護人們、為消費者提供最迫切的必需品,以及聚焦于保護公司、社會和經濟上來。
因此,在同我們的合作伙伴和客戶深入協商后,我們做出了這個艱難的決定。這也反映了當前世界面臨的前所未有的社會、健康和經濟的挑戰。另外,我們也迫切希望盡快為我們的合作伙伴和客戶消除關于獎項和賽事的任何不確定性。
戛納國際創意節主席菲利普·托馬斯(Philip Thomas)評論道:“戛納國際創意節的核心一直是關于創意和獎項的。我們意識到,創意團體目前還面臨著其他挑戰,他們根本無法提出可以樹立標桿的工作。營銷和創意行業和其他許多行業一樣,目前也處于混亂之中,所以我們決定取消今年的創意賽事,以做出微薄的貢獻。我們已經盡可能早地做出決定,以讓整個行業對形勢有一個全面的了解,這就是我們今天宣布這一舉措的原因。”
戛納國際創意節董事總經理西蒙·庫克(Simon Cook)補充說:“我們都期待著一個更加積極的時代——現在,戛納國際創意節將繼續把全球創意團體聚集在一起,為我們提供靈感。最近我們征集來自世界各地鼓舞人心的創意故事,目前已經得到了數百個創意團體的支持,顯示了他們在這場危機中的進展。我們堅信,戛納國際創意獎將會繼續為這些創意團體提供應得的價值認可,我們期待著在2021年成功慶祝和表彰他們,到那時世界將會回歸美好和穩定,而我們的獎項將會給予這些人應有的關注。”
Cannes Lions 2020 Cancelled
The Festival and Awards will not take place in 20203 April 2020
Cannes Lions announces today that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021.
As the impact from COVID-19 continues to be felt across the world on consumers and our customers across the marketing, creative and media industries, it has become clear to us our customers’ priorities have shifted to the need to protect people, to serve consumers with essential items and to focus on preserving companies, society and economies.
Our difficult decision follows in-depth consultations with our partners and customers and reflects the unprecedented societal, health and economic challenges currently facing the world, as well as our desire to remove any uncertainty about the running of the awards and event for our partners and customers.
Philip Thomas, Chairman, Cannes Lions, commented: “Cannes Lions at its core has always been about creativity and the Lions. We realise that the creative community has other challenges to face, and simply isn’t in a position to put forward the work that will set the benchmark. The marketing and creative industries, in common with so many others, are currently in turmoil, and it’s clear that we can play our small part by removing all speculation about the Festival this year. We have tried to make our decisions as early as possible to give the industry total clarity on the situation, and that is why we are announcing this move today.”
Simon Cook, Managing Director, Cannes Lions, added: “We all look ahead to a more positive time – right now, Cannes Lions will continue to bring the global creative community together and provide inspiration where we can find it. Our recent call for inspirational creative stories from around the world has already garnered hundreds of accounts of our community uniting and showing progress in this crisis. We believe firmly that the Lions continue to offer valuable recognition to that community and we look forward to celebrating and honouring the work in 2021, when the world will hopefully feel more stable, and our community can give their work the focus it deserves.”
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