紐約當地時間 4 月 7 日,克里奧國際廣告獎(Clio Awards ,下文簡稱克里奧 )官方宣布:受疫情影響,已調整更新 2020 年及 2021 年的賽事日程。調整內容主要包括:本屆克里奧報獎時間延長至 2021 年 2 月(期間分三個報獎批次,且第一批作品報獎截止日期為 2020 年 9 月 18 日),相應的本屆頒獎典禮的時間也從原定 10 月挪至 2021 年 4 月。
Clio Pressroom 官宣
克里奧通過官方網站的新聞專欄 Clio Pressroom、Facebook 主頁、Twitter 主頁和 LinkedIn 主頁等發布了賽事日程調整的信息,表示:“為了更好地完成我們的使命,給參賽者提供支持,我們決定把克里奧國際廣告獎的報獎截止日期延長至 2021 年,且第一批報獎截止日期為 2020 年 9 月 18 日。更多信息,請點擊查看……”
Clio Awards Twitter@ClioAwards 官宣
Clio Awards Facebook@CLIO Awards 官宣
Clio Awards LinkedIn@The Clio Awards 官宣
以下是克里奧(Clio Awards)官宣日程調整計劃的全部內容:
中譯版:
克里奧宣布調整 2020 年和 2021 年賽事日程
紐約時間 2020 年 4 月 7 日,克里奧國際廣告獎,最富盛譽的國際性創意廣告大獎,今天宣布對賽事日程做出一些結構性調整,我們將會將在本評獎周期的稍晚階段去評選出最佳創意作品。
為了滿足廣告行業的需求,克里奧將把資格審查入口和報獎入口的開放時間延遲至 2021 年,并把原定于 2020 年 10 月的頒獎典禮挪至 2021 年 4 月舉行。
目前最新報獎入口已開放,最低的報名繳費入口已延長開放至秋季,直至 2021 年 3 月參賽者都可通過靈活的付款方式繳納報名費用。1 月 27 日開啟報名通道以來提交成功的參賽內容都將被納入當前項目周期。
“面對新冠病毒帶來的挑戰,對我們及所服務的行業來說都是艱難的。我們知道,每個人都必須做出艱難決定,我們希望能夠擺脫當下困境。”克里奧主席 Nicole Purcell 說,“只有參賽者眾多,我們的獎項才能繁榮,因此,我們決定向創意界致敬的最佳方法,就是讓他們有時間專注于員工和公司所面臨的新現實。我們堅信廣告行業將會繼續堅持生產出鼓舞人心的作品,也不想讓任何人錯過這個展現自我的機會。有了這個新的賽事日程表,我們期待著在一個更恰當的時候重聚各路創意人才,共同為創意喝彩。”
克里奧賽事目前將按照如下日程安排進行:
資格申報入口開放期:2019 年 1 月 1 日- 2021 年 2 月 12 日
截止日期一:2020 年 9 月 18 日
截止日期二:2020 年 12 月 4 日
截止日期三:2021 年 2 月 5 日
評審:2021 年 2 月
頒獎典禮:2021 年 4 月Purcell 繼續說道:“此前有段時間,我們就一直討論著將創意節的舉辦時間調整至春季,所以對我們來說,這是一次自然的選擇,在可預見的未來,新的賽事日程表將被保留使用。”
需要協作辦公空間或獎項信息的創意人,若想尋求溝通與聯系,可前往由資深廣告記者 Tim Nudd 指導的克里奧相關內容網站。比如為應對疫情,網站 Muse by Clio 新增了一個 #WFH Diaries 系列欄目,內含廣告從業者如何在家工作和生活的相關內容;Muse Recruits ,一個把創意人才和亟需他們的雇主聯系起來的招聘專欄。Ads of the World ,克里奧的創意數據庫,也是一個免費且易于訪問的靈感和認知來源網站。
有關克里奧的更多信息,請訪問 www.clios.com 。
英文版:
THE CLIO AWARDS ANNOUNCE
NEW PROGRAM SCHEDULE FOR 2020 AND 2021NEW YORK—(April 7, 2020)— The Clio Awards, the premier international awards competition for the creative business, today announced a number of structural changes to its program schedule that will allow for the company and its entrants to celebrate the best creative work of the current cycle at a later date. In effort to meet the needs of the advertising industry, the Clio Awards will extend its eligibility and entry windows into 2021 and move its awards ceremony from October 2020 to April 2021.
The program is currently open for entries, but the company will extend its lowest entry fee window into the fall and work with entrants on a flexible payment schedule until March 2021. All submissions completed since the launch on January 27th will be considered as part of the current, extended program cycle.
“Dealing with the challenges brought on by the coronavirus has been tough on us and the industry we serve. We understand that everyone is having to make difficult decisions and we wanted to be able to take something off their plate for right now,” said Clio Awards president Nicole Purcell. “Our business only thrives when our entrants thrive, so we decided the best way to honor the creative community would be to give them time to focus on their staff and the new realities their companies face, but we know that the industry will persevere and continue producing inspiring work and we don’t want anyone to miss out on the benefits of highlighting that. With this new schedule, we look forward to getting back to the business of bringing people together to celebrate creativity at a time that feels more appropriate.”
The Clio Awards program will now run on the following schedule:
Eligibility Window—January 1, 2019- February 12, 2021
Deadline I – September 18, 2020
Deadline II – December 4, 2020
Deadline III – February 5, 2021
Judging—February 2021
Awards Ceremony—April 2021“We’ve talked about moving our show back to the spring for some time, so this was a natural choice for us and the new schedule will remain in place for the foreseeable future,” continued Purcell.
Creatives seeking an outlet for conversation and connection in the absence of collaborative office spaces and awards circuits can look to the Clio Awards content site led by veteran advertising journalist Tim Nudd. In response to the crisis, Muse by Clio has added a #WFH Diaries series highlighting how industry leaders have adjusted to work and life at home, and Muse Recruits, a column launched to connect creative talent with the employers who need them right now. Clio’s creative database, Ads of the World, is also a free and easily accessible source of inspiration and recognition.
For more information about the Clio Awards, visit www.clios.com.
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